The Always Here campaign is a successor to the Still Here campaign which tackled the serious issue of domestic violence in the context of the Covid pandemic.

This campaign expands to include sexual violence as well as domestic violence. It seeks to reassure victims that services are ‘always here’, and that victims are being prioritised.

The campaign assets focus initially on the lies that abusers tell their victims. As the mood changes, and the victims become empowered, the audience is reassured that “you matter. You deserve to be safe. And when you ask for help, you will be heard.”

This message of these supports being ‘always here’ is particularly important over the Christmas period when reports of domestic abuse can escalate.

The campaign was developed by the Department of Justice in collaboration with a number of frontline services including:

There was also significant input from:

This public awareness campaign was developed in conjunction with creative agency Javelin and media buyers PHD Media Ireland.